For any business or startup to thrive, a digital presence is essential to reach a wider audience, build brand awareness, engage with customers, stay competitive, and gather valuable insights. It has become a fundamental component of a comprehensive marketing strategy in today’s digital-driven world. And this has led to an increase in social media growth agencies which play a crucial role in today’s digital landscape.
One such startup named ‘Creative Commute’ (CC)- a social media growth agency that helps businesses amplify their presence via social media platforms came into existence two years ago. With a mix of organic and paid strategies (also known as performance marketing), they help businesses have a voice in the industry and strategically help them get sales.
Speaking to Vizag Industrial Scan, Ms.Alekhya Rakhecha, Founder of Creative Commute, said, “I had done 4 internships in the field before starting my own agency. While interning, I realized the fact that helping someone else’s business achieve its dream online was super fulfilling.”
“When the clients witnessed organic growth, it was time for us to deliver the best services. This led to having a solid extended marketing team in an organization that does, copywriting, social media management, social media strategy, research, quality control, and measuring analytics, which otherwise is very expensive to hire in-house,” said Alekhya adding that the clients are from sectors including edtech, hospitality, fashion, food and also social activists.
Sharing that her venture which has already served more than 15 clients in India and abroad is currently working with 7-8 clients from various sectors. Alekhya, also the co-founder of ‘Scaling Websites’, expressed that their services are customized per the client’s needs and on-the-spot availability for clients.
Her revenue model is on a monthly flash project basis and she is soon set to launch her podcast series on marketing.
Below is a brief snapshot of the Startup:
Founder Name : Alekhya Rakhecha
Incubated/Started (Year): Started – 2021
Industry: Digital marketing
Team members: 3-4
Funding Received : Completely bootstrapped
Claim to Fame: Garnering highest revenue for One of the CAT coaching institutes through
Market of Operation: We work remotely
Revenue: Growth Phase
Company’s culture: Aggressive Methodical Easy Going
PTIM (Person that inspires me): My Mother Sunita Rakhecha.