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Nutrifying Health

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In today’s hectic work life, one is constantly worried about the overall health and wellness particularly in our nutritional intake which has taken a whole new dimension- thanks to our over indulgence in the Zomatos and Swiggys of the world.

Visakhapatnam lacked a stand-alone nutrition clinic where a person could walk in to assess if they are eating right or to address more serious clinical issues. Until a few years ago, most of the nutritionists were working in a hospital and one would be referred to them only through a doctor. Co-founded by Ms Anjali Dange, Starlite Nutrition was born to assist people in living a nutrition rich and balanced life.

‘My husband, who is also my business partner, was very passionate about health and wellness. As an entrepreneur, he wanted to invest in this sector and build a trusted brand,” shared Ms Dange.

The first branch (Vizag) of the Nutrition Centre focused on personalized nutrition consultations and physical fitness.

‘Every customer of ours is treated as an individual and every wellness regime is customised as per their lifestyle, likes & dislikes. My team spends an hour understanding the needs of a customer at the first consultation’, said a passionate Ms Dange.

Currently, the Centres provide Personalised Nutrition Services, Sports & Fitness Nutrition Services, Holistic Nutrition services that help tackle Mental Health issues, and a small segment of Food Products. Starlite has served over 10,000 clients over the past seven years and generates revenue through a combination of fixed package costs. And keeping up with today’s digital world the centre is accessible both on IOS & Android-compatible apps.

With this the progress of every customer is tracked through this app and a customer can reach out to us anytime through the chat option of the app.

Our follow-ups are thorough and consistent and our detailed monitoring makes us result-oriented and is part of our CRM, informed the co-founder.

Below is a brief snapshot of the Startup:

Founders: Anjali Dange Velupuri & Naveen Arun Velupuri

Started : 2016

Industry/ Space: Health Care & Wellness

Team Members: 15

Looking for: Funding

Claim to Fame: Awarded Best Nutrition Enterprise in South India, 2022 by RND Sadhana Excellence Awards, recognized by Indian Dietetic Association & National Institute of Nutrition

Market of Operation: Vizag, Hyderabad, India, Dubai, USA

Companies Culture: Aggressive  Methodical   Easy Going

PTIM: Ms Indra Nooyi, former chief of Pepsi Co. For her ethical leadership based on openness, honesty and trust.


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