Consultative Committee meets to discuss labelling & branding of steel products

The Consultative Committee meeting for the Ministry of Steel was convened recently to discuss the progress on the first-of-its kind novel initiative by the Ministry of Steel and the Ministry of Commerce and Industry to introduce branding and labelling of ‘Made-in-India’ steel products in the global market. 

Apart from making Indian steel products more attractive to buyers, this would also ensure standardized quality of goods. 

Union Minister of Steel Mr. Jyotiraditya M. Scindia, highlighted the significance of branding in promoting the Indian steel industry. 

He also emphasised on the efforts to build India as a “manufacturing centre” of the world, which requires a unified and distinctive identity for Indian steel that reflects its quality, innovation, and sustainability practices.

Made in India branding provides for labelling of domestic steel products with details of the product, and a Made in India Logo along with a QR Code.

It is the first ever initiative by any ministry to introduce labelling and branding of the sector’s products. 

He mentioned that the Ministry of Steel is the first ministry to come up with such a branding exercise, where a single brand identity for Indian-made steel will represent India’s strong manufacturing potential.

Union Minister, said that Made in India Branding has been rolled out for select products of all major ISPs.

The Minister informed that National Institute of Design (NID), Ahmedabad has been engaged to design the labels.

All ISPs, and 65% of India’s steel products have been on-boarded with common labels finalized for all the product categories.